I’m on the bus traveling Hwy 17 to Santa Cruz. It’s been a day of physical traveling and I have found that when physically traveling, it’s also easier for me to travel dimensionally to different universes. Over the last few days I have noticed a nearby universe in which I’m a life coach. One event that I noticed was I reached out randomly to someone who had sent me a marketing email and asked him if he wanted to do a trade. During the exchange, he asked me to send him a link to my offerings and I realized that I didn’t have such a link. That was my first feeling of the universe where I’m a life coach. I then made a decision to start creating such a website and tried to feel into what my offerings were. I signed up with bluehost.com to host my new WordPress website. As I tried to imagine what was on this website, I got a call from a friend who wanted help listening to their phone marketing pitch. For an hour and a half, I acted as a life coach for my friend. During the call, I even had the chance to work on my phone pitch as I gave her an example of how I would have done the call.
Earlier when I was on the plane flying from Austin, I found myself journalling about these events and I began planning my life coaching business. My target market for life coaching is anyone in a healing profession. I brainstormed a list of common needs that these people have:
- Creating a plan for a successful business that is measurable and achievable, given their resources;
- Identifying their desired target market to which they wish to offer products and services;
- Identifying the products and services that they wish to offer;
- Determining the value to their market of their products and services;
- Determining the price to charge for their products and services;
- Determining how to let their target market know of their offerings;
- Building their customer list as efficiently as possible;
- Having a work/life balance;
- Determining if/when to hire/outsource employees/contractors/vendors;
- Determining if/when to partner with outside investors;
- Finding affordable health care insurance for themselves and their employees;
- Saving money for retirement;
- Taking time off without disrupting their business/practice;
- Keeping track of income and expenses for tax and business purposes;
- Continuing to learn best practices in their field;
- Knowing when conferences, events, festivals, workshops, and speakers of interest are happening around the world;
- Being part of a professional community that can support one another;
- Managing computers, phones, internet, mail, and website;
- Having a social media presence;
- Finding a place to work – private office, shared space, home office;
- Investing their profits and earnings into their business, life, and future;
- Developing communication skills;
- Developing negotiating skills;
- Understanding borrowing money options and risks;
- Understanding how self-employment can have an affect on relationships;
- Knowing when to engage in bartering and trading with other service providers;
- Staying focused and productive;
- Working remotely;
- Storing and backing up content and digital business records;
- Search Engine Optimization;
- Attracting the first, first 10, first 100, and first 1000 super customers;
- Understanding options for online store fronts;
- Growing into higher self through personal development;
- Knowing when to quit or pivot or stay the course;
- Understanding the challenges and benefits of bringing on equal partners;
- Understanding how to minimize taxes through legitimate expenses;
- Passing on the knowledge they’ve learned to others;
- Being as successful in life as in work;
- Avoiding legal and liability problems – contracts and ethics;
- Successfully mixing friends and business;
- Serving clients with authenticity;
- Being productive, organized, and efficient;
- Knowing how to deal with clients when you are sick or injured;
- Quitting your “day job” to focus on building your passion business (including the importance of saving up before you quit);
- Picking a beachhead for your initial target market;
- Determining the features of your minimal viable product/service;
- Understanding the costs, benefits, and process of hosting free webinars and online classes;
- How to determine pricing and whether to offer sliding scales or discounts;
- Dealing with unsatisfied customers, refunds, and customer service in general;
- Building online and local communities around your products and/or services;
- Writing and publishing a book;
- Live streaming and podcasting;
- Understanding free advertising options;
- Understanding paid advertising options;
- Protecting your intellectual property through copyrights, trademarks, trade secrets, and patents;
- Developing your brand;
- Creating your logo, business name, and business cards;
- Managing email and phone lists and outreach;
- Offering retreats; and
- Having fun!
surfing the universe 
6 thoughts on “2020 Day 21: Surfing Universes – Life Coach – 60 Needs that Healers Have”