Brainstorm item #2 in 2020 Day 21: Surfing Universes – Life Coach – 60 Needs that Healers Have is identifying your desired target market, which is the set of people or businesses to which you plan to offer your products and/or services. By example, my desired target market for this blog post includes human healers, worldwide, who can read and understand English (or perhaps translations of English). I’m not targeting corporations. I’m not targeting entrepreneurs in non-healing professions. It doesn’t matter that corporations and non-healing entrepreneurs might also benefit from reading this blog post. I have chosen to exclude them from my desired target market. This focus is important, from both a practical marketing point of view, and a universe surfing point of view.
When identifying your desired target market, think about the present moment first. Then consider further out in time, e.g. one month, one year, one decade. Notice how you feel as you consider any changes in your desired target market over time. Also consider narrowing and expanding your market and notice how you feel. Guide yourself through meditations in which you consider serving different markets. Notice your feelings during these meditations. If your meditations go well, you will gain some insight into your desired target market. This may present itself as an “ah-ha” moment, or perhaps as an energetic happy glow within your chest (fourth chakra if you count such things) when you are meditating on a specific target market.
By going through this process, you will use both your mind and your body to select your desired target market. One final step is needed and that is to consider your spirit. This is where you connect your market to your own personal higher purpose, as much as you understand that through your own spiritual development to date. Look inside yourself and identify personal stories from your past that are important to serving your market. Be able to explain to anyone who asks why this particular target market is important to you.
As another example, I’m going to continue with the business for which I posted a business plan for yesterday in 2020 Day 23: My longest run 5.47 in 53:33 and Life Coach business plan. After meditating on it just now, thinking it through, and giving it the spirit test, I see my desired target market to be English speaking healers of any age, residing anywhere, who are providing products and/or services that I would want to provide myself if I had their talents, energy, and inspiration. During the meditation, I felt myself drawn to focus on women. I see an initial market that is focused on members of the same community who are in a limited number of female-dominated healing professions.
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