2020 Day 23: My longest run 5.47 in 53:33 and Life Coach business plan

Being now in Santa Cruz I thought I’d check to the status of my old and new habits in this new location. My old habit of checking stocks is still not present. I did talk stocks with friends. My new habit of running is still present. I just ran 3.33 miles at a 10-minute mile pace, 5 miles in 49:19, and 5.47 miles in 53:33. My experience with universe surfing is to increase your chance of moving to a desired universe, it is helpful to change as many things as your have control over. It is also especially helpful to give energy to each cell of your body. I find that running causes a lot of cells in my body to replenish themselves. I can imagine old cells being recycled into new cells. From a universe surfing perspective, I am moving to a universe where I’m more fit, strong, and healthy. And by moving universes, it is likely by random chance that other things will be changed, especially things which are correlated with the primary things changed (in this case, the running habit and removal of stock checking habit).

In 2020 Day 21: Surfing Universes – Life Coach – 60 Needs that Healers Have, the first need I mentioned was the need for a business plan. Your first business plan should be realistic and serve as a guide for you to get clarity on the goals, risks, and priorities of your business. Before you invest much time and money into your passion project or business idea, you should convince yourself that your business is worth this investment. Your business plan only needs to be a few pages long. Here is an example one:

Life Coaching Business Plan Example 2016-12-01

2020 Day 21: Surfing Universes – Life Coach – 60 Needs that Healers Have

I’m on the bus traveling Hwy 17 to Santa Cruz. It’s been a day of physical traveling and I have found that when physically traveling, it’s also easier for me to travel dimensionally to different universes. Over the last few days I have noticed a nearby universe in which I’m a life coach. One event that I noticed was I reached out randomly to someone who had sent me a marketing email and asked him if he wanted to do a trade. During the exchange, he asked me to send him a link to my offerings and I realized that I didn’t have such a link. That was my first feeling of the universe where I’m a life coach. I then made a decision to start creating such a website and tried to feel into what my offerings were. I signed up with bluehost.com to host my new WordPress website. As I tried to imagine what was on this website, I got a call from a friend who wanted help listening to their phone marketing pitch. For an hour and a half, I acted as a life coach for my friend. During the call, I even had the chance to work on my phone pitch as I gave her an example of how I would have done the call.

Earlier when I was on the plane flying from Austin, I found myself journalling about these events and I began planning my life coaching business. My target market for life coaching is anyone in a healing profession. I brainstormed a list of common needs that these people have:

  1. Creating a plan for a successful business that is measurable and achievable, given their resources;
  2. Identifying their desired target market to which they wish to offer products and services;
  3. Identifying the products and services that they wish to offer;
  4. Determining the value to their market of their products and services;
  5. Determining the price to charge for their products and services;
  6. Determining how to let their target market know of their offerings;
  7. Building their customer list as efficiently as possible;
  8. Having a work/life balance;
  9. Determining if/when to hire/outsource employees/contractors/vendors;
  10. Determining if/when to partner with outside investors;
  11. Finding affordable health care insurance for themselves and their employees;
  12. Saving money for retirement;
  13. Taking time off without disrupting their business/practice;
  14. Keeping track of income and expenses for tax and business purposes;
  15. Continuing to learn best practices in their field;
  16. Knowing when conferences, events, festivals, workshops, and speakers of interest are happening around the world;
  17. Being part of a professional community that can support one another;
  18. Managing computers, phones, internet, mail, and website;
  19. Having a social media presence;
  20. Finding a place to work – private office, shared space, home office;
  21. Investing their profits and earnings into their business, life, and future;
  22. Developing communication skills;
  23. Developing negotiating skills;
  24. Understanding borrowing money options and risks;
  25. Understanding how self-employment can have an affect on relationships;
  26. Knowing when to engage in bartering and trading with other service providers;
  27. Staying focused and productive;
  28. Working remotely;
  29. Storing and backing up content and digital business records;
  30. Search Engine Optimization;
  31. Attracting the first, first 10, first 100, and first 1000 super customers;
  32. Understanding options for online store fronts;
  33. Growing into higher self through personal development;
  34. Knowing when to quit or pivot or stay the course;
  35. Understanding the challenges and benefits of bringing on equal partners;
  36. Understanding how to minimize taxes through legitimate expenses;
  37. Passing on the knowledge they’ve learned to others;
  38. Being as successful in life as in work;
  39. Avoiding legal and liability problems – contracts and ethics;
  40. Successfully mixing friends and business;
  41. Serving clients with authenticity;
  42. Being productive, organized, and efficient;
  43. Knowing how to deal with clients when you are sick or injured;
  44. Quitting your “day job” to focus on building your passion business (including the importance of saving up before you quit);
  45. Picking a beachhead for your initial target market;
  46. Determining the features of your minimal viable product/service;
  47. Understanding the costs, benefits, and process of hosting free webinars and online classes;
  48. How to determine pricing and whether to offer sliding scales or discounts;
  49. Dealing with unsatisfied customers, refunds, and customer service in general;
  50. Building online and local communities around your products and/or services;
  51. Writing and publishing a book;
  52. Live streaming and podcasting;
  53. Understanding free advertising options;
  54. Understanding paid advertising options;
  55. Protecting your intellectual property through copyrights, trademarks, trade secrets, and patents;
  56. Developing your brand;
  57. Creating your logo, business name, and business cards;
  58. Managing email and phone lists and outreach;
  59. Offering retreats; and
  60. Having fun!