20210125M Day 391: AAPL reaches new high today


AAPL stock is up pre-market in anticipating of Apple’s quarterly and annual earnings report coming Wednesday in which Apple is expected to announce a record over $100B in revenue for the quarter.

AAPL’s market cap and enterprise value are both on track to cross $2.5T soon.

AAPL’s P/E ratio now hangs out in the 35-45 range. The last time AAPL had a P/E ratio consistently this high was in 2008 before the stock market crash that occurred on Sept. 29, 2008. During the following decade 2009-2019, AAPL had a P/E ratio in the 10-15 range.

APPL’s price to sales is currently 8.88. It’s price to book is around 36.

AAPL’s enterprise value is 8.6 times it’s revenue and 29 times it’s EBITDA.

I can feel it when AAPL is going up now because it starts feeling too high for me and I sell covered calls a bit out of the money. These promptly lose money but provide a bit of insurance against a large drop. I think AAPL is going to continue to rise into earnings and possibly after. AAPL is beginning to join the ranks of other stocks, like TSLA, in which the branding becomes worth multiple times the actual business.

Author: J. Sands Loch

Student and teacher of reality in all its forms. I self-published my personal experience of discovering and trying to understand and use a model of reality based on the Many Worlds Interpretation of Quantum Mechanics: Surfing the Multiverse: Finding Happiness One Universe at a Time Available on Kindle and from Amazon, and found in blog post form at: SurfingTheUniverse.com

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